Perspectives
Fugue publishes its thinking in three forms: talks for conferences and executive programs, essays on strategy and organization, and the book Strategy Is the Making. The research behind the essays and the method cards are published on ForesightOps.
Talks
Will has spoken at SXSW, TEDx, Agile Alliance, QCon and the DevOps Enterprise Summit. Each keynote is paired with a workshop that applies the same thinking to your own organization.
Strategy Design · Keynote, 45 minutes
How to design a strategy around the one constraint that limits the whole organization, and say what the organization will refuse.
About this talkOrganization Design · Keynote, 45 minutes
How to decide what software should own, what people should keep, who answers for each decision, and what each choice is worth.
About this talkStrategy Design · Keynote, 45 minutes
How to design an organization that finds its next source of value while it runs the current one.
About this talkStrategy Design · Keynote, 45 minutes
How to design strategy around what your organization is disposed to do, given its culture, context and capability.
About this talkOrganization Design · Keynote, 45 minutes
Why methods stall as they spread, and how to decide, activity by activity, which method fits and where it will meet resistance.
About this talkEssays
Organization Design
How deciding what software owns, pricing each decision and scoring one shared profile turn scattered AI program warnings into decisions made in time.
Strategy Design
Why the bottleneck in software organizations moved to product management, and what product leaders have to run differently.
Organization Design
Why the most innovative teams care most about how their work flows, and how a four-hour board game teaches the discipline.
Strategy Design
How a founding team turned a plan that got funded into a strategy made in the playing, told by the merchant who built it.
Organization Design
How a community evening moved people from fear of AI to judgment about it, and the format to copy.
The book
How Organizations Shape What Becomes Possible, by William Haas Evans, is forthcoming.
About the book Send me the IntroductionRequest a briefing
Tell us in a 30-minute briefing, and we'll help you decide where to start.
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