About Fugue
Fugue Strategy Advisors is a strategy consultancy in Boca Raton, Florida, that works beside executive, leadership and operational teams on strategic foresight, strategy design and organization design. The firm practices human-centered innovation to design better futures.
The firm
Fugue is a strategic foresight and design consultancy. Senior practitioners do the work on every engagement, from the first briefing to the last working session.
Healthcare and life sciences, pharmaceuticals, financial services and insurance, automotive data, travel and hospitality, and consumer products.
See the client workFugue resells no platform, so the analysis is free to conclude that a change should not be made at all.
The name
A fugue is a composition in which a single theme is stated, answered by other voices, and developed under strict rules until the whole coheres. It is the form Bach made his own.
Fugue works the same way with an organization: one decision, taken up in turn by the people who have to own it, and developed into a strategy and an operating model that stay coherent under pressure. The discipline is in the form.
Principal
Founder and Chief Strategy Officer
Will advises executive and leadership teams through strategic foresight, strategy design and organization design: anticipating where their market is going, deciding where to compete and how to win, and redesigning the operating model that delivers the strategy.
His work opens on the constraint that governs the result, and it prices that result so the investment stands up in a finance review. He came to strategy through design, as the first head of product design at Kayak.com and Design-Thinker-in-Residence at NYU Stern, and he founded ForesightOps.
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